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Meet the most influential
up-and-coming stars, platforms, and digital trends of 2017

ENTERTAINERS

VISIONARIES

REAL DEALS

TRENDSETTERS

LOOKERS

ATHLETES

ENTERTAINERS

VISIONARIES

REAL DEALS

TRENDSETTERS

LOOKERS

ATHLETES

How We Chose
Nominations for “The New Fame List” were made by a committee led by the INSTANT team and comprised of Time Inc. editors and industry experts. The final honorees were chosen using MVPindex, a proprietary rating system that combines editorial expertise and metrics including channel growth, social "buzz” and social media engagement over the last 12 months.

INSTANT’S INTERNET BFD’S

Books We Can't Wait to Buy

Favorite Challenges

Top Social Media Trends

Most Viral Moments

Best Memes

Trending Social Media Headlines

Top Sports Hashtags

Social Star Athletes

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